Miksi porukka stressaa kuluttamisesta? Jokainen maapallon ihminen keskimäärin tuottaa enemmän kuin kuluttaa. Luonnonvaratkaan eivät näytä ehtymisen merkkejä seuraaviin tuhanteen vuoteen. Uuteen DVD:hen ei tarvita sitä öljyäkään montaa tippaa. Korkea elintaso ja hirveä määrä roinaa on iloinen asia!
Shopping magazines don't dilute their celebration of shoes, gadgets, sweaters, handbags and makeup with articles on politics, celebrities or art. That makes it easy to sneer at them. Critics call these publications "magalogs," charging that they're little more than catalogs. Lucky doesn't even have real articles, grouse prestige journalists, just glorified captions. Even Kim France, Lucky's editor in chief, acknowledges that the magazine's photography is "very literal," with none of the artistic ambition of Fashion photography with a capital F.
For all their blatant materialism, however, Lucky and its kin actually represent cultural progress. Their unabashed presentation of goods as material pleasures keeps materialism in its place. They don't encourage readers to equate fashion with virtue or style with superiority. They're sharing fun, not rationing status.